dayonez
DayOnez, established in Melbourne, Australia, in April 2018, is a clothing and lifestyle brand that sets itself apart with its unique approach. Each year, they introduce a new collection called "Seasons," highlighting distinct themes. Dive into our curated selection from "Season 6: Narcissist" to elevate not just your character, but your confidence too.
ISSUE NO. 3 — SPECIAL EDITION
FEATURED IN
FREEZZE FROM DAYONEZ
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Freezze: “For me, challenges associated with production and consumer perception are what grind my gears on a daily basis.
Finding manufacturers who prioritise quality and craftsmanship as much as I do has been a constant challenge. Streetwear often gets associated with fast-fashion; low quality, and high prices. But I believe in creating high-quality pieces that people can cherish, not disposable trends.”
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Freezze: “There are no mistakes in life, only lessons. It sounds cliché, but it’s true. Especially as an entrepreneur, you face hurdles you can’t always anticipate.
There’s no guidebook for running a streetwear brand—sure, you can learn from others, but everyone’s journey is unique. It’s a constant process of trial and error.
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Freezze: “For anyone wanting to start their own brand, my first piece of advice is to find your ‘why’ before tackling the ‘how.’
Having a clear ‘why’ will guide you through challenges and keep you motivated. Focus on what makes you unique and contribute something fresh to the fashion ecosystem.”