ILL-FATED
Discover ILL-FATED, a streetwear brand from the heart of Adelaide, where adversity transforms into artistry. Once symbolizing a destined failure, ILL-FATED has evolved over six years into a testament of resilience and creativity, proving that something can indeed be made from nothing.
Explore ILL-FATED's collection, where raw authenticity meets refined craftsmanship. Born from doubt and now celebrating triumph, their journey embodies the belief that you can achieve anything you set your mind to.
issue no. 3 — special edition
featured in
cooper from ill-fated
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Cooper: “ILL-FATED is really a lot of things to me, firstly it is a streetwear brand based out of Adelaide. I’ve gone through a lot within the brand over the course of 6 years, originally meaning destined to fail, as that was something I experienced growing up.
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Cooper: “I really think the best move would be to just push TikTok as much as possible! Make it personal, people can find a lot of joy relating to someone else. I speak on this for myself too, sometimes just do what you think is right, in the end it’ll work as long as you don’t give up.”
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Cooper: “I quite enjoy browsing on Are.na—seems a lot more refined than Pinterest in my opinion.
Other than that, I tend to have most of my ideas lately when watching films, I guess we can call that a ritual.”