fragile minds

Josh: “Compartmentalise your success and take it step by step. End goals are important but you can never determine when you reach the finish line. As long as you’re constantly learning and improving, success is inevitable.

The only way to fail is to give up.

Don’t expect to control what’s out of your control.”

Josh: “Fragile Minds is associated with the lifestyles that I grew up living.

I wouldn’t categorise the brand into one specific category but I think what best resonates with the brand is street. Whether it be skate culture, music, graffiti etc all the subcultures that fragile represents have a tint of grunge and street. The lifestyle is about doing things your way, getting it done by any means and doing it unapologetically.”

Josh: “The initial driving motivator was just to try and do something that I found cool.

It started out as a curiosity in screen printing, then an obsession with sewing, and ultimately became a creative pursuit out of a life of crime.